Privacy Policy

Welcome to HappierHorse (“HappierHorse,” “we,” “us,” or “our”), an independent brand operated by Happy Horse Studio. This Privacy Policy explains how we collect, use, store, and share your information when you use our website at https://happierhorse.org (the “Website”) and the Happy Horse 1.0 AI video generation service we provide (collectively, the “Service”). By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you have any questions, please contact us at support@happierhorse.org.

• Website refers to HappierHorse, accessible at https://happierhorse.org.
• Service refers to the Happy Horse 1.0 AI video generation tools and functionality we provide through the Website.
• Account means a unique account created by you to access our Service.
• Personal Data is any information that relates to an identified or identifiable individual.
• Generated Content refers to videos, images, or other media created using the Happy Horse 1.0 model on our platform.
• You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service.

Personal Data

When you create an account or use our Service, we may collect the following personally identifiable information:

• Email address
• Name and profile picture (provided through your Google account during sign-in)
• Payment information (processed securely through Stripe; we do not store your full credit card details)

Usage Data

We automatically collect certain data when you visit and interact with our Service, including:

• Pages visited and navigation paths
• Session identifiers
• Device type (desktop, mobile, tablet)
• Referring website or URL
• Search engine that directed you to our site

Attribution Data

When you first visit and register on our Website, we may collect marketing attribution data to understand how you discovered our Service. This includes:

• UTM campaign parameters (source, medium, campaign name)
• Google advertising identifiers (gclid, gbraid)
• The first page you landed on
• The referring website or search engine

User Submissions

When you use our AI generation tools, we collect the text prompts you provide and any reference images you upload. These submissions are sent to our upstream AI infrastructure provider so the Happy Horse 1.0 model can generate your requested content.

Cookies

We use a minimal number of cookies on our Website. Our primary attribution cookie (hh_attr) is a temporary, HTTP-only cookie used solely to pass attribution data during the authentication process. It expires automatically after 5 minutes. Additional cookies may be set by our analytics providers (see below). You can instruct your browser to refuse all cookies, though this may affect certain features of our Service.

Google Analytics 4 & Google Ads

We use Google Analytics 4 to collect aggregate usage statistics (page views, session duration, traffic sources, approximate geographic region based on IP, device category). If you arrived via a Google Ads campaign, we also record the associated click identifier so we can measure conversion rates. This data is subject to Google's Privacy Policy. You can opt out of Google Analytics by installing the official browser add-on.

Microsoft Clarity (Session Replay)

We use Microsoft Clarity, a product analytics service that records sessions of how users interact with our Website. Clarity captures mouse movements, clicks, scrolling, page navigation, and anonymized copies of the pages you visit. Clarity automatically masks form input fields containing sensitive data (passwords, payment details, etc.) before the data leaves your browser. Clarity does not record keystrokes in masked fields. This data is used solely to help us diagnose usability issues and improve the Service. Clarity data is processed by Microsoft Corporation in accordance with the Microsoft Privacy Statement. You can learn more about Clarity at clarity.microsoft.com.

If you do not wish to be included in session recordings, you can block Clarity by using a privacy-focused browser, a tracker-blocking extension, or by enabling your browser's “Do Not Track” setting. Blocking Clarity will not affect your ability to use the Service.

We share your data with the following third-party service providers, solely for the purposes described below:

• Google OAuth — We use Google sign-in to authenticate your identity. During this process, we receive your name, email address, and profile picture from your Google account.
• Stripe — Our payment processing partner. Stripe processes your payment information, including credit card details, on our behalf. We do not store your full payment card data on our servers. Please refer to Stripe's Privacy Policy for more information.
• Upstream AI Infrastructure Provider — Happy Horse 1.0 video generation requests are processed by a third-party AI infrastructure provider on our behalf. When you submit a generation request, your text prompts and uploaded reference images are forwarded to this provider for processing. We do not share your personal identity information (such as your name or email) with this provider — only the content necessary for generation.
• Google Analytics 4 & Google Ads — Web analytics and conversion tracking, as described above.
• Microsoft Clarity — Session replay and heatmap analytics, as described above.
• Cloudflare — Hosting, CDN, and DDoS protection. Cloudflare may process technical metadata (IP address, HTTP headers) as part of delivering the Service.

We do not sell your personal data to any third party. Data is shared only as necessary to provide and operate the Service.

Platform Disclaimer: HappierHorse is an independent brand that provides Happy Horse 1.0 AI video generation as a paid service. We are not the vendor, developer, or authorized agent of the Happy Horse 1.0 AI model. All third-party names, logos, trademarks, and intellectual property belong to their respective owners.

We use the information we collect for the following purposes:

• To provide, operate, and maintain the Service
• To manage your Account and registration
• To process payments and manage your subscription and credits
• To monitor usage patterns and improve the Service
• To analyze marketing campaign performance and user acquisition channels
• To respond to your support requests and inquiries
• To detect, prevent, and address fraud, abuse, or technical issues
• To comply with legal obligations

We retain your Personal Data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with our legal obligations, resolve disputes, and enforce our agreements. Usage Data and session replay recordings are generally retained for a shorter period, except when used to strengthen security or improve the functionality of our Service. Generated Content is retained as long as your account is active or as needed to provide you with the Service.

You have the right to access, correct, or delete the Personal Data we hold about you. You may:

• Update your profile information through your account settings
• Request deletion of your account and associated Personal Data by contacting us at support@happierhorse.org
• Request a copy of the Personal Data we have collected about you
• Opt out of marketing attribution data collection by disabling cookies in your browser settings
• Opt out of Google Analytics via the official browser opt-out add-on
• Opt out of Microsoft Clarity by using a tracker-blocking extension or privacy-focused browser

Upon receiving a valid deletion request, we will delete your Personal Data within a reasonable timeframe, except where retention is required by law or legitimate business interests (such as fraud prevention).

The security of your Personal Data is important to us. We implement commercially reasonable technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

Our Service is not intended for anyone under the age of 18. We do not knowingly collect Personal Data from anyone under 18 years of age. If you are a parent or guardian and become aware that your child has provided us with Personal Data, please contact us at support@happierhorse.org. If we discover that we have collected Personal Data from a person under 18, we will take steps to delete that information promptly.

We may update this Privacy Policy from time to time. When we make changes, we will revise the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically. For material changes, we may notify you by posting a prominent notice on our Website. Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

If you have any questions or concerns about this Privacy Policy, please contact us by email at: support@happierhorse.org.